As designers, we have a whole utility Bat-belt of tools we can pick an choose from when approaching projects. For me, "personas" are one tool that I always have present in the workshopping environment.
This is particularly crucial for us ol' fogies (read: adults) who are designing for children, as the huge variance in behaviours and cognitive ability within the age-range of our user base is often a world away from us.
I created these persona cards representing the users of both CBeebies and CBBC after an extensive ethnographic study was conducted of users in the UK. They are bright, colourful and fun -just like our audience!
The face of the persona card shows this user at-a-glance. It shows key take-aways of their abilities, behaviours and attitudes as prompts for designers and stakeholders.
The reverse of this card is a much more in depth look at what the users do and don't do, their influencers, motivators, environment, and the tech they use.
Once the designers have an understanding of this in-depth analysis, personas can be used as a light-touch tool to pull back focus to real people when making design decisions.