For little ones, playing and learning is really one in the same. Following the success of the CBeebies Playtime app, we brought this idea to life with CBeebies Storytime- creating a tactile and playful app to foster the love of reading for young children and their parents.
Our team brainstormed interface ideas for children to explore a library of different books and stories. I sketched out these concepts to pitch to the stakeholders.
The first prototype was inspired by a pop-up book, but designed to have a consistent navigation and experience to the Playtime app- with a material, paper-cut-out twist.
We tested, tested some more, iterated, and moved toward a more literal pop-up book interface. The kids loved it, and by mimicking the turning of pages of a book, the navigation became super intuitive.
The app launched to great success, it's collection of stories to download is ever expanding, and it's has had over 4 million downloads in the UK. Watch the video of Alex exploring the first release.