It’s simple. How many words can you build in three minutes?
When LiteracyPlanet launched (originally as Intrepica) in 2009, it did so with a very simple - yet highly addictive - word building game; pitting players against each other with a set of scrambled letters for them to build the most and biggest words they could. We first rebuilt this game for a national competition in 2012 with the goal of creating 1 million new minutes of literacy in Australian homes and classrooms. We smashed our target- doubling that amount by the end of the competition, and it's been growing and evolving ever since.
The original game was a simple but addictive multiplayer word building game, and just one of many fun-but-sneakily-educational learning games in LiteracyPlanet.
I mapped out the structure of the rounds, culminating with the live grand final, to both communicate to stakeholders, and plan the user’s journey through the game’s narrative.
It also meant revisiting the design of the game board- and presented us with an opportunity to brighten up the game and leverage our sweet characters and IP.
We sought out the little details that made it more naturally alive and playful.
Closely aligning the imagery and branding of this free, high-interest competition with LiteracyPlanet's world was vital to raising brand awareness and ultimately, scoring those conversions...
Check out the end result and the success of the competition in the video below!